Kent Relocation Services will launch its restructure and rebranding at the FIDI Conference in Singapore this April.

Kent has decided to streamline its business model from three existing lines to two: Kent Removals & Storage, to cater for the private market; and Kent Relocation Services, that will serve the needs of the corporate and international sectors. The rebrand will include a new Kent logo and a completely redefined list of company values. 

“Our company structure was internally focused on our product range,” said Tim Irwin, CEO and Director of Kent. “Dramatic changes were necessary to reflect client needs and market dynamics. The new, external client-focussed operating structure will lead to enhanced focus on customer service, improved service delivery and, ultimately, a larger market share.”

Personnel changes at the top will be: Pepe Pietropaolo, who has been with Kent for 13 years, has been promoted to General Manager – International Services; Vanessa Heuser, who has 20 years' industry experience, has been promoted to General Manager – Client Services; and Ryan Giddings, with more than 10 years' industry experience, has been promoted to International Sales Manager.


Image: The new Kent Relocation Services logo.