Pickfords is supporting the ‘Love your Clothes’ campaign to help reduce the environmental impacts of clothing in landfill and to raise money for its charity the NSPCC.

Love your Clothes has been developed with industry as part of the Sustainable Clothing Action Plan (SCAP), which is coordinated by WRAP, a not-for-profit organisation and is supported by UK Governments.

The Pickfords Move Day Clothes Clear Out campaign is a free service that provides a simple way for customers to donate quality, reusable clothing, paired shoes, accessories, soft toys, books and CDs to charity on move day.  Pickfords provides its customers with NSPCC Clothes Clear Out stickers to use on bags containing items they don’t want to take to their new home. The removals team then takes the bags to Clothes Aid - the UK’s leading clothing collection fundraiser - who processes the items and turns them into funds for the NSPCC.

Approximately £140 million worth of clothing goes to landfill in the UK every year, which is equivalent to 350,000 tonnes of good clothing being thrown in the bin by half the adults in the UK. 

Head of Marketing Lyndsey Daykin said, “We were astonished by the damage that clothing in landfill does to the environment.  The Love your Clothes campaign aims to help consumers change the way we acquire, use and dispose of clothes across the clothing lifecycle.  We are promoting our scheme on our website, via our sales team and social media.  We are delighted to work with WRAP and Clothes Aid to promote the project and raise money for the NSPCC.”

So far Pickfords has saved 36 tonnes of unwanted clothing from landfill and Pickfords’ customers have raised over £11,000 for the NSPCC.

More information about the Love Your Clothes campaign can be found at http://loveyourclothes.org.uk/

Photo: Pickfords has saved 36 tonnes of unwanted clothing from landfill.