London-based crate hire specialist Mastercrate has developed a new logo as part of a wider marketing campaign that will include press advertising and new promotional literature.

The new logo combines Mastercrate's well known dark blue and bright yellow corporate colours with a distinctive oval shape that neatly frames the company name. One of the key functions of the new mark is to rationalise Mastercrate's branding, giving the company a distinctive identity that will be easy to apply consistently across a broad range of applications and marketing collateral, while making the name more easily recognisable to existing and potential customers alike.

Mastercrate is one of the UK's leading crate hire specialists, and the new branding and forthcoming marketing campaign form part of the next stage of its development, which will include moving to new, purpose-built headquarters in 2015.