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Volvo Trucks wins international product design award

May 20, 2014
The new Volvo FH from Volvo Trucks beat thousands of international products and impressed a panel of design experts to win one of the prestigious If product design awards.

The If product design awards recognise outstanding design achievement and have been doing so for more than 60 years. Only the very best designs in 17 categories were selected by the international jury. The new Volvo FH was awarded the prize in category 1: transportation design and special vehicles. The evaluation criteria included design quality, degree of innovation, environmental impact, functionality and safety. Professor Fritz Frenkler, the Chairman of the jury, said that he was impressed by the consistently high quality of the entries, the passion for innovation and the courage manufacturers showed in pursuing their own design approaches.

"This award represents several years of hard work and it is a tribute to the creativity and innovative spirit we have at Volvo Trucks," said Rikard Orell, Design Director at Volvo Trucks.

With fuel-saving technology, efficient ergonomics, superior handling and passive and active safety features, the new Volvo FH has been built to set new standards and embody the Volvo heritage. "When creating the new Volvo FH, a great deal of emphasis was placed on the design and emotional aspect of the truck - something that isn't usually given a high priority in commercial vehicle design," said Rikard. "This has resulted in a truck that is both an emotionally and practically satisfying vehicle to work and rest in."

http://youtu.be/r6yzhopto04

 

Photos:  Clay model of the new Volvo FH

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