Suddath Relocation Systems has announced the appointment of Jay Keen as Vice President and General Manager of its branch in Seattle, Washington.

Jay has more than 17 years' experience in the commercial vehicle division of a global vehicle rental company with high achievement in the areas of operational excellence, customer service management, profitability, visionary leadership, sales training and sales management.

In his new role as Vice President and General Manager, Jay will have total branch and market responsibilities. These include new business development, maintaining operational standards, sustaining legal-regulatory and corporate compliance, and instilling the Suddath values of trust, innovation, commitment, integrity and teamwork among his employees. He will also be responsible for servicing all divisions of Suddath and for upholding the high standards set forth as an agent of United Van Lines LLC.

“We are very pleased to have Jay assume the leadership role for our Seattle branch,” said Dick Eschbacher, Senior Vice President of the company’s western region. “His proven record in sales achievement, operational quality and general management fit well with our local growth plans and overall strategic vision.”