Road Safety Week is in its 18th year. The charity event organiser Brake is encouraging organisations that employ staff who drive for a living to get involved.
Road Safety Week occurs in the week of 17th to 23rd of November. T
he event is a great opportunity to promote a safer driving culture and increase community awareness about road safety. Its headline sponsors include RSA and Specsavers.
Each year Road Safety Week has a theme and this year it’s no different. For 2014 the theme is ‘Look out for one another’. In essence the theme revolves around an important need for everybody to protect one another on the roads, with special attention directed at the most vulnerable like children or people on bicycles. Brake is calling on employers to promote this year’s theme to staff and local drivers and other relevant safety issues.
Employers can access free resources and guidance on how to get involved in Road Safety Week by registering for their e-action packs by visiting: www.roadsafetyweek.org.uk. They will be posted in September 2014. Twitter fans can also stay in touch by following @BrakeCharity.
Road Safety Week is the UK’s flagship event devised to increase public awareness of the devastation of road crashes and casualties, and the part everybody can play to make the streets safer. The charity does this by encouraging grassroots engagement with educational messages. The campaign is rolled out within thousands of schools, communities, organisations and companies all across the UK.