Top management at Volvo Trucks’ Head Office in Warwick got a soaking last month as they took part in the ‘Ice Bucket Challenge’.

As a result, the company made a ‘generous’ donation to the Motor Neurone Disease Association (MNDA) charity; the UK’s equivalent of the American ALS (Amyotrophic Lateral Sclerosis) charity.

The decision to take part in the challenge was made unanimously by a team of fourteen people.  The team, which comprised Volvo Trucks’ executives and managing directors from the dealer network, were motivated to take part, says Volvo Trucks’ Marketing & PR Director Amanda Hiatt, following the untimely death, in 2013, of much loved and highly regarded, retired Volvo employee Martin Phippard.

“Martin was an amazing man,” explained Amanda. “He was loved and respected by customers and colleagues alike. He bore his struggles with Motor Neurone Disease with the tremendous strength of character he displayed throughout his life. We did the Ice Bucket Challenge in memory of Martin and his wonderful family and friends in the transport community all over the country who did so much to support him. We are absolutely delighted that we were able to make a generous donation to MNDA in memory of a true friend of Volvo and of the transport industry.”

As is now traditional, Volvo Trucks has nominated the executive management teams at rival truck manufacturers DAF, Mercedes and Scania to take part in the Ice Bucket Challenge.