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John Mason celebrates Australia Day 2017

Apr 28, 2017

John Mason International Movers has followed up on last year’s ‘Removals Men’ video, with an even more ambitious and successful ‘Crocodile Dundee’ inspired video and social media campaign to celebrate Australia Day 2017 on 26 January.

Having helped over 50,000 people take the plunge Down Under during its 130-year history, the Aussie national holiday, marking the anniversary of the arrival of the first fleet of convict ships in Sydney Cove in 1788, is a big deal for John Mason.

The international movers marked the occasion by coming up with an innovative digital campaign, which offered two people the chance to win a trip to Australia after watching a clip of ‘Mick Dundee’ wreaking havoc in London. Onlookers in the clip are left stunned by the bizarre antics of a man going walkabout in full Crocodile Dundee outfit.

Of course, people watching the video quickly realise it is not Mick Dundee, of iconic 80s film Crocodile Dundee. Instead it is a character called Terry Chadwick, Customer Removals Operation Coordinator (CROC) of John Mason - described as a ‘Pommie who loves Australia even though he has never been there!’

Simon Hood, Sales and Marketing Director, John Mason said, “We have been delighted with the response to the video across our social media platforms, from customers and colleagues alike. We wanted to produce a humorous and engaging series of films, with the aim of ensuring the maximum number of people were exposed to the John Mason brand and excited about Australia Day.

Photo: ‘Crocodile Dundee’ in London


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