Everything is different depending on your perception.  The weather can be stifling or beautiful depending on whether you are by the pool or working as a purple dinosaur at Disney; government policy can be crazy or justified whether you are an employer of thousands or on the dole; music can be a din or an inspiration depending on your taste.

At The Mover we suffer from the same problem.  People in the UK frequently tell me that our editorial is too international, they want more local stories.  People from overseas think we are too UK oriented.  Neither, of course, is wrong: they just see it from their own perspective.

Right from the start we have positioned The Mover as an international magazine for the global moving industry, that happens to be published in the UK.  It’s not a UK magazine that is read by a few people elsewhere. Not at all.  The statistics speak for themselves.

Over the last 30 issues, 16 of our front covers have been related specifically to international stories. Of the 40 stories in this issue 14 are about the UK, 24 are about elsewhere in the world or are essentially about the international market, and two are neutral.  To me that seems reasonable, as we have more readers from the UK than any other single country but 60% of our readers are elsewhere.  The USA is second with 14%.

To put that into perspective, even without our UK circulation, we still have the highest global readership in the industry.  That certainly qualifies us as an international magazine I think.  In the UK we have more monthly readers than the other titles put together. So, we are global, but based in the UK, serving the whole industry, without favour.

Our advertisers are key to our whole operation. Quite rightly they are concerned about circulation figures so I hope the above gives everyone some comfort that they are in the right place. But even more important is whether or not the publication is read. Here it’s our independence that matters. Our stories are unbiased, we have no agenda other than to provide our readers with useful, entertaining, interesting content.  If people read our stories from front to back, the chances of them seeing our advertisers’ messages is greater.  A magazine in a plastic wrapper or a junk box doesn’t bring in any business. 

Enjoy reading whether you are in Australia, Malaysia, China, Germany, Poland …