The company has developed technology that generates over two million records per year of people considering moving house and a further 1.7 million of those actually moving within the next few weeks.

By subscribing to ‘MoverAlerts’ companies can opt to simply receive information from their specified areas or use TwentyCi’s fulfilment services to send personalised marketing material directly to potential customers.

“Our research shows that people moving house spend six times as much in the six months before, during and after moving than the average consumer spends in five years,” said TwentyCi’s CEO Ian Lancaster. That makes them the most valuable consumer on the planet, so three years ago we decided to create the ultimate database of home movers.  Having access to that information gives anyone supplying goods and services a big advantage over their competitors, particularly those in the moving and storage industries.”

TwentyCi is also able to provide leads for moves to and from rental properties. “The rental market is more difficult to collect data from because tenants tend to leave a smaller data footprint than owner occupiers,” said Ian.  But there are more rental movers than buyer movers, so we’ve been working hard to gather data on that market too. There are around 4.6 million rented properties in the UK at present and that is set to rise to six million by 2016, so it’s a very important market.”

Moving companies are able to specify the areas they wish to receive information from and also the kind of customers they are looking for, property size, value, etc. and also the level of marketing support they require.  “The service is very flexible and we can tailor it to suit different customer’s needs,” said Ian.

TwentyCi has a salesforce covering the whole of the UK who will be happy to visit customers to discuss the MoveAlerts service in detail. The company will also be exhibiting at The Movers & Storers Show on 21 & 22 October.

www.twentyci.co.uk

Photo: Ian Lancaster