Every time The Mover lands on my desk, usually about 5 days before anyone else sees it, I wonder: has the digital revolution caught up with us yet? I don’t know, but I would really appreciate your help in finding out.
Our beloved magazine is sent out in hard copy to anyone in the UK moving industry who wants it and to a few people overseas who prefer it that way. Elsewhere in the world it’s read avidly online by thousands every month. Recently I have had the opportunity of talking face-to-face with many of those online readers as I attended conferences. All seem quite content to read it on their computers, tablets or even their phones. It makes me wonder: for how long will the world want printed magazines?
We have no plans to drop the printed copy: many people still tell me that they prefer something real to hold on to. But, if we did, would it make any difference to you? Would you read The Mover online? Maybe you prefer to do that already.
There are many benefits to the digital option. You can read it at any time, even if you have left the hard copy on your desk or the 7:45am from Brighton; everyone in your company has access simultaneously; the links are live so it’s a much more interactive experience and better for advertisers; fewer trees lose their lives; and, for us, it doesn’t cost so much to produce.
On the down side, you do have to own a computer and be sitting in front it or have pretty good eyesight to be able to squint at the pages on an iPhone. It’s not so easy to flick through and many people just like to have something to hold. And the perceived value and quality of a printed piece is greater as people understand the precision that goes into its creation whereas online is seen as a much more throw-away medium.
But we have to keep up with the times and give our readers and advertisers what they want. For that reason I would be really grateful for your comments. Would you be just as happy to read your Mover online, or is it too early to let the printed word go? Please e-mail email@example.com or, if you prefer, drop me a line at the address on page three.
Thanks for your help.