Records management specialist O’Neil Software knows that the success of its website relies on the amount of attention and maintenance put into it, which is why the company redesigns it regularly.

So, armed with more than 12 months of Google Analytics™ data, the company was able to identify which pages were visited the most and what information customers needed. As a result, its new website design is focussed on getting visitors the data or support they need much more quickly.

New large ‘buttons’ on the home page are colourful and eye-catching, easy to use and improve navigation.

Additionally, as more people visit websites from smartphones and tablets, it’s important to O’Neil that its website can adapt accordingly. The new design of oneilsoft.com automatically adjusts itself based on the device, screen resolution and orientation (landscape or portrait). This ‘responsive design’ means that any person can now get the information they need from anywhere, using whatever device they want, making it truly mobile.