Arpin Group has promoted Ricardo Ramos-Seyffert to vice president of global marketing and communications.

The company said that Ricardo has been instrumental to its marketing success over the past 12 years, particularly during a period of rapid growth and change.

"[Ricardo has] provided essential guidance during the unification of our multiple divisions and companies under a singular Arpin Group brand, supported our expansion into international markets in Europe and Asia, and has contributed to our sales growth worldwide,” said Matt Dolan, Chief Operating Officer of Arpin Group. “His promotion and new title reflects his expanding leadership role at the helm of our global marketing department."

Ricardo is responsible for developing Arpin Group's annual marketing plan, corporate branding, strategies, tactics and resources necessary to achieve the goals of each division. He previously worked at Ernst & Young before coming to Arpin Group in 2003. He started as the sales and marketing manager for the international division and was promoted to director of global marketing in 2005. During that time, he led the development and implementation of marketing plans that contributed to the growth of the commercial division from $5 million to $50 million in annual sales.

Photo:  Ricardo Ramos-Seyffert