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The independent voice of the global moving industry


Former removal men turn successful lead generators

Aug 18, 2015
Cardiff-based lead generation specialist Compare My Move only began trading in 2013 but is now one of the UK’s leading players in the industry.

Before starting their new venture Marc Benger and Dave Sayce ran their own moving business for five years and are now using their expertise to provide home movers with quotes for a range of moving services.

“We used a number of lead generation companies when we were in the moving business and decided that when the time was right we would start one ourselves,” said Marc. “Having worked in the industry we understand the business very well and I think that gives us an advantage over our competitors – we’re not simply a sales organisation.”

In the very early days Marc and Dave set up their own website but it soon became clear that they needed professional help. “We contacted a company in Cardiff called Sugar Creative Studio,” said Marc. “They were very keen to help and although they hadn’t worked on similar sites before they took it on as a project and did a brilliant job; we still work with them today.”

Being an IT-based service, things happen very quickly and there is a constant need to develop the website. “We’ve now got to the stage where the guys at Sugar are finding it difficult to meet our needs, so we’re looking to recruit our own team to handle our IT in-house,” said Marc. “That will be the next major step in the company’s development and we hope to have the team in place within the next few weeks.”

Compare My Move is currently generating around 3500 leads per month with an average of 3.5 moving companies per lead bidding for the business.  Leads are charged at £6.50 in the London area and £5.50 in the rest of the UK.  Removal companies wishing to become partners must be able to demonstrate they are a legitimate trading company, have adequate insurance in place and are in a sound financial position. A full list of joining criteria is available on the company’s website.

“We are always on the lookout for new partners, particularly in the Manchester and Birmingham areas where we are currently under represented,” said Marc. “We’re also looking for companies in related industries such as packaging, self storage or estate agencies to join our Affiliate Program. Just by hosting an enquiry form on their website Affiliates get paid every time a visitor posts an enquiry.” Again, full details of the Affiliate Program are available on the company’s website.

Later this summer Compare My Move is due to move into larger premises in the Cardiff area.

Photo: Dave Sayce and Marc Benger

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