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Pickfords in new charity partnership with Cancer Research UK

Jul 24, 2017
Pickfords has announced a change in its CSR policy and will now be supporting Cancer Research UK, the world's largest independent cancer research charity, as its main beneficiary.

Fundraising activities will include collecting unwanted household items for resale in Cancer Research shops and donation points in all Pickfords’ offices.

The new partnership means Pickfords employees will have access to a range of health information to keep them better informed about cancer prevention, diagnosis and treatment. Understanding changes in lifestyle choices and the adoption of healthy habits such as packing a healthy continental style breakfast, will help to reduce the risk of developing cancer. Regular newsletters and other media will help staff to spot cancer early.

Pickfords’ Managing Director, Russell Start said, “We felt the time was right to work with a charity with new objectives. It is likely that all of us have been touched by cancer at some point in our lives, so I hope we will all benefit from improved awareness and will get behind our fundraising activities to support the search for a cure.”

Photo: Left to right: Pickfords’ Managing Director Russell Start, Chloe Lambert, Regional Manager (CR UK) Seated – Katie Beck, Local Fundraising Manager (CR UK), Dave Smart, Driver (Pickfords)

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