features

SELLING VALUE

Following his story in last month’s Mover, Vince Burruano now looks at some practical steps movers can make to create a more professional image and secure more work.
In the last issue, I wrote about the ‘Race to the Bottom’ and how some moving companies rely too heavily on price to motivate buyers to select their services.  This month we are going to discuss how to generate higher profits by creating and selling value...

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