Dean Hefford and Walt Peniuk have jointly launched a new relocation company called Sprout in Canada. The company was formerly Crown World Mobility Canada.

Dean said: “We’ve dug deep into our roots. Paying homage to our history as Crown Canada, established over 50 years ago as part of the Crown Global Network. It’s an exciting time in our business. Sprout is nodding to our past, and shining new light as we forge new routes, in new markets.”

Dean said that the company creates human-centred mobility solutions to support people’s growth; wherever they choose to live and work. “It’s the right time for us to branch out and reclaim relocation designed for humans, by humans,” he said. “The industry is asking for this, at a time when employees are demanding more of their employers and adapting ways of working. The relocation experience is at the heart of what we do and why. Uncovering why is woven into everything we think, do, and say – how we act internally and externally to make our clients experience something extraordinary, something memorable, something trusted, and to be depended on.”

He said that he is looking for Sprout to be recognised as a new leader in the industry. “We take time to listen to client needs and offer tailored solutions, we’re able to do everything the big companies do, but our boutique size allows us to offer individual care for transformative change.”

“We saw a gap in the market and an industry ripe for change,” added Walt Peniuk. “Continuing to draw on our network of strategic partners, Sprout will have the most breadth of service for a Canadian-owned business in this realm. We are a Canadian alternative to the big global giants - the only alternative. We’re disrupters, changemakers, and advocates for mobility services made easy.”