Larry Kruger from Customized Moving in Ottawa has announced the launch of a new training course - Sales Realignment - aimed at anyone working in the household goods moving industry.

He said that the short three-part course is affordable, easy to use and takes just three hours.  It provides a practical sales process that can be implemented immediately after the session. The course covers:

1) An overview of the industry and the opportunities within it.
2) Local marketing and branding suggestions to identifying and attract the perfect customer.
2) Guidance on developing a professional consultative sales process and working with customers through their buying journey. This includes a customised three-part sale and follow up process, specific for HHG.

The course comes with a free download PDF sales checklist, to ensure the three-stage sales process is adhered to, and to help students use the new process straight away.

“This is not just for salespeople,” said Larry.  “It is for anyone in the organisation, from management, to ops, admin, drivers, and crews. We are all in the hospitality business, not the trucking business.  The course helps people position themselves as professional consultants, not bottom-line bidders. It’s focussed on the long distance market, but applies to international shipments as well.”

Photo: Larry Kruger.