Bekins Moving Solutions Inc. has introduced a novel customer incentive that favours those talented in the written word.

Bekins Moving Solutions Inc. has introduced a novel customer incentive that favours those talented in the written word.  The company is giving away a free full-service relocation, worth US$7,500 it says, to the customer that writes the best essay, or supplies the best video, saying why they, or someone they know, deserves one.

It's certainly a novel idea but how, exactly, the neighbours will react to being thought worthy of a relocation, only experience would show.