After a nationwide hunt to find a new HGV/cycle warning sign, the new design by Huw Gwilliam, an avid London cyclist, has been selected.

The InTANDEM Road Safety Competition was launched earlier this year as fatal or serious injury cycle casualties stretched beyond the 2,500 mark nationwide, with over 20% of cycle accidents in the capital involving heavy goods vehicles.

The competition, supported by How's My Driving? and the Freight Transport Association (FTA), invited all road users to enter the hunt for a new hazard symbol to cut HGV/cycle collisions. The new sign encourages all road users to ‘stay back' from large vehicles avoiding the lorry danger zone.

Julian Huppert, MP for Cambridge unveiled the winning design at Westminster on June 25, 2012. Winner of the £1,000 first prize, Huw Gwilliam said: “I'm really honoured to have penned the winning entry and I really hope the design works well to promote safer riding and safer driving to all that see it.”

He added: “Utilising the strong and uniquely British design vernacular of Jock Kinneir and Margaret Calvert, the designers behind the UK's existing signs, I felt that a high-profile safety campaign such as this should feel authoritative, solid and lasting. I have attempted to capture the gravity of this campaign's important message in this design.”

Ian McKay, MD of How's My Driving? Said: "We congratulate Huw on his effective design, expertly capturing the risks of cycling too close to vehicles whilst conveying a clear and simple call to action to all road users - ‘stay back!"  He added, "The new warning sign will shortly be available for purchase at £7.50 through How's My Driving? with profits this year being donated to Transaid."

FTA's James Hookham, Managing Director of Policy and Communications said: "Many companies already have their own cycling safety messages on their vehicles and we hope over time that this design will come to be recognised by cyclists everywhere as an aid to their safety."