An innovative new printing facility installed by Structure-flex Limited has been unveiled by North Norfolk MP and Business Minister Norman Lamb in an official ceremony at the company’s headquarters in North Norfolk.

The new Durst Rho 320 HS large-format digital printer will be able to print large scale graphics particularly for curtain-side vehicles.

Uniformly distributing six colour inks to produce exceptional image quality at 600dpi, the printer is capable of reproducing complicated liveries and complex patterns on any colour fabric including the traditional white.

Commenting after the event, Norman Lamb said: “Every single day on our roads we see haulage vehicles adorned with some wonderful graphics and give little thought to the advanced manufacturing processes and skills needed to create such masterpieces.  In these hard economic times, it is increasingly important for businesses to take every opportunity to advertise their products and services and modern printing facilities, like these at Structure-flex, are helping designers and marketers become more innovative.”

Visit www.sfx-trailer-advertising.co.uk for more information.