Lead generation company justmovers has extended its coverage to the whole of the UK and is on target to double its client base during the next twelve months. The company is also planning to reduce prices by a further 10% as membership grows.
Subscribers to the justmovers website are able to download the addresses of properties in their selected area immediately they have been ‘sold subject to contract’ or go ‘under offer’, enabling them to contact the vendors to offer their services while they are still euphoric having just secured a buyer.
Other developments to the service, since its launch in April 2012, include an option to secure a region ‘exclusively’. Sixteen postcode regions have already been secured on this basis. Non-exclusive usage is restricted to a maximum of three removals companies per region so as not to devalue each lead. justmovers clients are able to target vendors using a combination of postcodes and districts or distance from their depot. They can also set a minimum and maximum house sales price to refine their returns.
MVL Removals in Wigan has been using the justmovers service since January. “It’s still early days, but so far we’ve been very pleased with the leads we’ve had,” said Managing Director Matthew Verinder. “There can be quite a gap between exchanging contracts and the move taking place, but it’s still a very efficient system. You need to send the vendor something that won’t be misplaced or thrown away in the intervening period.”
Lewis Risdale from Risdale’s Removals in Ipswich began using justmovers shortly after the service. “We get between three and eight leads a week depending on the time of year and our conversion rate is quite high,” said Lewis. “We’re a fairly small company so that number of additional leads is quite significant.”
justmovers charges subscribers a quarterly fee based on the number of leads downloaded during the period, so costs are linked directly to the activity of each client. A free 30-day trial is available to customers considering using the system. New clients also qualify for a 50% discount for the first three months.
www.justmovers.co.uk