ICM Gerson has announced it is to rebrand its company as Gerson Relocation.

“We’re dropping the ICM Gerson brand name and moving to Gerson Relocation as part of the next growth phase of our business,” said Niall MacKay, the company’s Managing Director.  “Our customers and suppliers have called us simply Gerson for some time now, and the re-brand makes sense on every level, for our clients, for our staff, and for our owners.”

Gerson Relocation will invest substantially in the re-branding, including vehicle branding, website development, company materials and a comprehensive marketing programme.

Niall explained that the company has also recently invested in a new software operating system that includes a new reporting suite online for customers. “The re-brand to Gerson Relocation is part of a wider series of forward-looking changes that will position us for the future as well as recognising the strengths our brand has built up over the years,” he explained.