Google Ads can help grow a removal company’s business – but there are a lot of unknown aspects. Laura Moxham, Managing Director of Your Business Angels (YBA) answers the five biggest questions that are asked.
Google Ads can be a powerful tool for removals businesses, helping them reach families who are actively looking for help with their move.
But for many companies, it can also feel confusing, unpredictable - or even like a waste of money, when it’s not set up properly.
Your Business Angels (YBA) is one of the UK’s top 3% Google Ads agencies and affiliate partners with BAR and SSA. We have worked with removals and storage companies across the country, from single-van operators to large, multi-location brands. Our team consistently hears the same five questions from the industry. Each one points to the real challenges removals businesses face when it comes to online lead generation.
This article explores those questions – and the practical answers that can help business owners take control of their marketing and generate more of the right kind of enquiries.
1. “How can we get better quality enquiries from the right kind of customers?”
Many removals companies spend time following up with leads that aren’t serious – people looking for the cheapest price, a man-and-van for an hour, or a small move that doesn’t match the company’s offering.
The good news is that Google Ads, when configured correctly, can be highly selective. Campaigns can be refined using negative keywords (e.g., “cheap”, “man and van”, “student move”) to filter out unwanted traffic. Ad copy can also be adjusted to pre-qualify customers before they click, by emphasising professionalism, full-service removals, or other value signals.
The company’s website plays a key role. It needs to reflect who the business really wants to attract. A generic “we do removals” message doesn’t cut through – whereas messaging that speaks directly to homeowners planning a full move can dramatically improve lead quality.
2. “Why aren’t our ads showing when we search on Google?”
This question causes unnecessary worry. A business owner might search for “removal company in [town]” on Google, not see their ad, and assume something’s wrong.
In most cases, the ads are running – but Google’s algorithms personalise results based on location, past searches, and behaviour. If the business owner has searched a few times without clicking, Google may stop showing the ad to avoid wasting budget.
The solution is to use Google’s Ad Preview Tool, which shows whether ads are eligible to appear for a particular keyword and location – without affecting performance. Better still, removals companies should rely on proper tracking (calls, clicks, and forms) rather than manual spot-checks.
3. “Should we be advertising on our own company name?”
Some removals companies feel uneasy about spending money on their own name – especially when the searcher already knows them. But brand protection is crucial ...