New commercial director appointed

Apr 15 | 2026

Basil Fry & Company has announced the appointment of Melissa Stoy as its new Commercial Director, marking a significant milestone for both the business and Melissa personally.

Melissa Stoy

Melissa has been an integral part of Basil Fry for nearly 15 years, building an in-depth understanding of the company’s clients, operations, and culture. Her long-standing commitment, passion for the industry, and strong relationships across the organisation have made her a natural choice for this senior leadership role. 

Melissa brings continuity as well as fresh commercial insight at a time when the removals and relocation sector continues to evolve. Her appointment reflects Basil Fry’s commitment to developing talent from within and recognising those who live the company’s values. 

Photo: Melissa Stoy, Commercial Director, Basil Fry.