New managing director and CEO for Alfa Quality Moving

Jan 28 | 2021

Alfa Scandinavia has announced the appointment of Annika Roupé as the managing director of Alfa Quality Moving Sweden as well as CEO of Alfa Scandinavia with effect from Monday, January 18, 2021.

Annika RoupeAnnika has extensive leadership experience from both large international, as well as smaller, corporations such as Ericsson, Stanley Security, Lernia, Ventelo, etc. Her areas of expertise are management, sales and marketing, business development and business transformation and digitalization. Annika has held positions such as vice president, head of business area, sales and marketing director, etc.

“I am excited and honoured to have the opportunity to lead the Alfa Group to the next level,” she said. “I look forward to getting to know our customers, and in cooperation with our customers continue to develop and expand our offering as part of our strong ambition to grow. A major strength of the Alfa Group is the fact that we are established in all four Nordic countries, and I will focus my leadership on leveraging this strength as well as to continue and expand the great growth journey already started.”

The company is also moving its headquarters from Jönköping to Stockholm. No personnel will be affected.

While making the announcement, the Board of Alfa Scandinavia took the opportunity of thanking Kenneth Egelrud for his long and solid leadership of Alfa Quality Moving.

Photo:  Annika Roupé