Cartus launches WeChat for growing Chinese relocation market

Aug 14 | 2018

Cartus Corporation has announced that it is launching the WeChat platform to clients and customers in China, where there is a growing need for relocation support, according to a recent Cartus survey.

The WeChat platform passed the one billion users per month mark in March 2018 and continues to grow.

The Cartus WeChat platform, presented in a bilingual format with Chinese and English, incorporates features including updates to immigration reform, overviews of Cartus services such as intercultural and language training, destination services, and a careers section for anyone interested in working at Cartus.

Cartus recently completed a survey of Chinese clients entitled ‘Perspectives on China: The Evolution of the Relocation Market’ and found that Chinese relocation needs and support are in demand, evolving and increasing. There was a 51% increase in outbound moves from China; 41% of respondents said short-term assignments will increase; and 43% support allowances for frequent home visits if the assignee moves without their family.

David Pascoe, Interim Managing Director of EMEA/APAC said, “At Cartus we recognise the value of providing bilingual content in Chinese and English to reach a broader audience in China. We recently conducted a survey which told us Chinese nationals are being relocated on either short-term assignments or extended business travel in increasing numbers. With all this movement of Chinese talent out of, and eventually back into China, communicating easily with our clients has become essential and WeChat helps us facilitate our messages.”

Kenneth Kwek, General Manager of APAC said, “Cartus has a great deal of information to share with clients and customers. WeChat is an excellent platform to share and communicate new programmes and services that Cartus will offer now and in the future.”