Steve Jordan explains why The Mover in digital form is not only better for publishing but for readers and advertisers too.

Whether you like it or not, we live in a digital age.  At The Mover, we do like it and by adopting digital technology in the way we present our magazine we are now able to make sure it’s fit for purpose now and in the future.

Some people tell me that they still prefer the paper magazine. I do understand. In many ways so do I.  I like the smell of it when the ink is new, and print has a permanence about it that digital doesn’t. But it’s all an illusion (except the smell of course).

Digital is, if anything, more permanent than print.  Once committed to the cloud, it will take a world catastrophe greater than anything we want to imagine, to remove it.  And,  rather than the magazine sitting on the MD’s desk each month, now everyone can keep up to date with what’s going on in the industry: packers, drivers, office staff, family members, retired members of staff and new recruits. It’s more accessible too.  Any story ever published can be found in seconds.

Some say that they don’t like reading on a phone or tablet.  I get that too, but the way stories are presented on the latest platforms, such as the one The Mover uses, makes reading as easy as it can be.  What’s more, when you read something interesting (or even about you) you can share it with friends, and customers if you like, with a click or two.

Having access on mobiles, of course, also means you can read anywhere, anytime, even in the dark and, because you can download it, you can read it on a plane or anywhere else where you don’t have Internet.  

If you contribute a story, or we write about you, any email addresses or links will be live to help bring the story to life and help readers find out more about you.  Similarly, the links in advertisements will be live too, so every advert is like having your whole website on display to the whole industry. That’s got to be good news.

For us, as publishers, the digital version opens up a whole new world of possibilities.  In particular we can now include sound and video.  Our advertisers can use video too to help them get their messages across. The opportunities are endless, and really quite exciting.

So, may I encourage you, if you do not already read The Mover online, to give it a go.  Read it on our website www.themover.co.uk or Just download the free App – it’s the way forward.